With the right media relations advice, companies can experience enhanced standing, greater shareholder support, increased revenues and attract and retain the best talent. But the complex and ever-changing media landscape is becoming tougher to navigate, which is where we come into the picture.

IPR has a reputation for handling complex media situations in positive circumstances and in times of crisis. Using solid research and analysis, messaging, impeccable industry skills and close media relationships, we deliver serious results to businesses of all types. Having credible journalists, editors and analysts “pour your Kool-Aid” can mean the difference between success and failure in any industry.

It’s not the incident, it’s how companies respond to a crisis that determines how hard their brand and bottom line is hit. Years of credibility and trust can be destroyed in minutes or protected by strategic communication experts who know exactly what to do. It’s not if your company will encounter a crisis, but when.

Some of the world’s most valuable brands generate more of their revenue from business customers than consumers. But longer buying cycles, higher costs of sale, intense competition and customers who always want more for less mean B2B sales are getting tougher every day. Effective business-to-business communication helps companies increase channel margin share, ensure customer loyalty and raise awareness with potential new customers.

Look around you. People are online 24/7. What companies do and say online is having a profound effect on their reputation and brand. Right now, communities are communicating with businesses and brands through consumer-generated media, driving the transition to a digital world. IPR has its “finger” on the social-media pulse. Let us show you how to harness the power of this rapidly evolving landscape.

Companies operating in regulated industries are all too familiar with the red tape, competitive restrictions, politics and liabilities that come with that territory. From HIPAA to SOX to GLBA to whatever next comes down the line, IPR understands how regulations can affect organizations and their business goals and what information should or should not be communicated internally or externally across an organization. They also understand with proactive communication they can build trust with community leaders and policy makers and even help set and shape the agenda. Get it wrong, and they risk being discriminated against, miss out on impacting the course of regulation or even lose their license to operate.

A strong brand is invaluable as the battle for customers gets tougher every day. Your company name, sign, symbol or design, or a combination of them should readily identify the goods and services your organization offers and help differentiate it from its competitors. Your messaging needs to be presented in a compelling and credible manner that lives up to the brand’s potential. IPR works with its clients to clearly define their brand and refines messaging to resonate effectively to all key publics, business units and platforms.